Now and then!

This is one of my first posts in a few years, I'm an old hand with a bad line in diction and slow reaction times.
The first thing I'd like to say is thanks for reading this and you may get something worthwhile out of it, not a great deal but something that may work in your favour when you what something for very little.
This morning I started to get some rates for a radio campaign and thought about the type of audience that would listen to a particular station and then thought about my own media consumption. On good days I listen to 3 different stations, 2 BBC and 1 commercial. I've got to think about the customer at the end of this chain and how they would react to an offer or the inane call to action you hear all the time, it is getting harder to give someone a reason to buy when there are none! So every now and then I have a brain wave which tells me I should get people to tell me how they want to be informed about an offer or a deal that will float their boat, so to speak.
What is difficult is how do we do that without pissing them off? survey monkey could be the way forward, got sent one and thought great idea, online and ready to go, maybe people don't have time for one question, how about telephone surveys? You buy a question they call the data and you then buy the data that is positive, costs a bit more but so worth it, try these guys data locator they've been around for a while and are a good start.
Well lets see, I've got my audience, I know the stations, they've told me how they want to be sold to and what they want to hear, do I need the radio? That is what the potential customers are expecting, why don't I use the data and call them and give them a free test drive, no obligation and then advertise it on the radio along with the testimonials of the people who bought during that campaign, while the campaign is running...... No one will go for that will they 10 seconds of fame in your area with your new car.
Anyway draw your own conclusions, I think this has got legs, so I'll tell you when it lands and you can tell me "I told you so".

Cheers for now.

LongMedia.